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Freya launches ‘minx and match’ microsite

Lingerie brand Freya has launched a “minx and match” microsite for its Freya Fancies collection.

Freya Fancies

Freya Fancies

Freya Fancies

The site showcases the full collection and allows users to combine bras and knickers to create their own looks. 

The campaign will run until November and be supported by print and digital advertising, as well as point-of-sale and in-store activity.

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