Lingerie and swimwear brand house Eveden has launched a new sports lingerie line under its Freya brand called Freya Active.
Freya Active comprises two non-compression support bra styles. One style had medium coverage and is underwired and goes up to an H cup. The second style is a full coverage soft cup in sizes up to an H cup and back sizes 28-38.
The range is available in black, white or nude with matching shorts. There are plans to introduce fashion colours at a later date.
Freya Active bras retail for £26 and will launch in store in June. A full line will debut in September. The brand will target Freya's existing stockists as well as sportswear specialists.