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Frock up for Startups award

Womenswear etailer Frock has been unveiled as one of three finalists at the 2008 Startups Awards, which celebrates new businesses.

The etailer is up for the Business Plan of the Year award, and could also win the overall prize of £5,000. It was picked as a finalist from more than 100 entrants.

Frock launched in April 2007 and sells about 20 labels including Nümph and Religion.

Frock’s owner Rachel Perrett said: “It’s great that all our dedication and hard work has been recognised. We are delighted.”

The winners of the awards will be unveiled at a ceremony at the Royal Garden Hotel in Kensington, west London, on October 30.

The Startups Awards are organised by, which is the UK’s largest website advising people starting up and running their own businesses. The judging panel includes Chrissie Rucker, founder of lifestyle chain The White Company and Alan Giles, chairman of lifestyle retailer Fat Face.

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