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FrockandFrill head for international shores

Womenswear etailer has set its sights on international expansion and will plough half a million pounds into the business as it attempts to push into new markets.

After launching last November, the etailer has reported £200,000 turnover for its autumn 11 stock and predicts it will achieve a turnover of £500,000 in its first financial year.

The retailer, which already has a presence in Ireland, the US and Scandinavia, is now eyeing Canada, Japan, Australia and China and is in talks with distributors. In order to fund the expansion the company is putting around £500,000 of its own money into the business.

Brand manager Rahul Maroju said: “British fashion seems to be well received overseas and we are keen to capitalise on this trend, we feel our product is well suited to the overseas market particularly in the US.”

He added: “We are very interested in expanding further into Scandinavian and the US as the initial response to our products has been very positive. We are actively looking to expand into Western Europe, Canada, Japan, Australia, and China. We also feel Scandinavia is a strong market with their access into Russia, which is one of the markets we really want to tap into.”

Readers' comments (1)

  • WOW, Just read the TOP 10 Best Selling brands of the week 'according to Drapers Record'!?
    I have 4 stores, had them for over 10 years, we take pride in our buying structure, we've been nominated twice for drapers awards, won one of them, we consitantly monitor the best performing brands within our young sector, we talk to over 30-40 other indie owners over each season and the TOP 10 this week 'according to drapers' is absolute nonesense! It make no sense and isn't a true reflection on the market - FACT.

    Everyone knows whats flying, NOT forward order, not the same old boring brands, the game has moved on.

    You've got brands that have literally rattled and changed the whole sector over the past 8 months and are here to stay, the goods last 2 days in store and you reorder with a 24 hours turn around, Little Mistress, Maggie & Me, Hybrid, post card from Brighton.

    Call the indies that have a say, with footfall online and on the high street. I suggest that you call a few contacts and update your records, someone out there will have names, addresses, emails of all the indies that have the real, active indies out there that are here to stay.

    I read with dis belief today - Firetrap at number 1! Please, please, how can that be?? Who are Drapers calling??!! Soaked in Luxury, I will forgive Drapers if they report this as a mis-print next week, maybe its their spell checker kicking in? Glamerous, sorry?? It says brands, how are they a brand? Wheres their POS, Etail, marketing, signiture, BRAND is a big word.

    I ask Drapers to re-look at this, this type of mis-information really will turn subscribers away, Drapers need to move on.


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