Womenswear etailer Frockandfrill.com has set its sights on international expansion and will plough half a million pounds into the business as it attempts to push into new markets.
After launching last November, the etailer has reported £200,000 turnover for its autumn 11 stock and predicts it will achieve a turnover of £500,000 in its first financial year.
The retailer, which already has a presence in Ireland, the US and Scandinavia, is now eyeing Canada, Japan, Australia and China and is in talks with distributors. In order to fund the expansion the company is putting around £500,000 of its own money into the business.
Brand manager Rahul Maroju said: “British fashion seems to be well received overseas and we are keen to capitalise on this trend, we feel our product is well suited to the overseas market particularly in the US.”
He added: “We are very interested in expanding further into Scandinavian and the US as the initial response to our products has been very positive. We are actively looking to expand into Western Europe, Canada, Japan, Australia, and China. We also feel Scandinavia is a strong market with their access into Russia, which is one of the markets we really want to tap into.”