Kidswear brand Frugi has opened a new flagship at the company’s headquarters in Helston, Cornwall.
The 516 sq ft store features an embroidery area, a kids’ play area and a changing room.
Founded in 2004, the brand had turnover of £8m in its 2016/17 financial year and is on track to grow by 25% this year.
Lucy Jewson, Frugi’s co-founder, said: “It feels like a real watershed moment for the brand. For all Frugi [shoppers] visiting Cornwall, our new shop will be a destination where they can enjoy the full Frugi experience in the place the brand was born.”