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Frugi recruiting to meet demand

Ethical kidswear brand Frugi will boost its staff numbers by a third due to growing demand.

Founded in 2004 by husband and wife Kurt and Lucy Jewson, Frugi is recruiting 12 people in marketing, sales and design to its 31-strong headquarters in Helston, Cornwall, before Christmas.

The brand caters for newborn to eight-year-olds and has more than 200 UK stockists including John Lewis and Fenwick.

The recruitment drive comes on the back of a 40% sales rise to £3.2m in the year to May 31, 2013.

As part of its plans, Frugi is hiring its first head of international sales to focus on growing and managing its overseas stockists. At present it has 300 across 56 countries including France, the US and Russia.

Frugi aims to extend its clothing size range to 10-year-olds and double its warehouse space in the next year. It expects to report sales of £4.5m in the next year.

Wholesale prices range from £3 for a hat to £30 for a coat.

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