Contemporary brand Fullcircle is launching its first cruise collection this month for delivery in October.
A second cruise collection will launch to the trade in October for delivery in May 2009.
Fullcircle managing director Simon Smith said: "It is the right time to introduce this collection. The brand is ready, and we've sensed demand from our customers."
He added that the range would bridge the transitional product gap and refresh existing collections in store.
The women's collection offers a dressed-up look and includes tailored dhoti trousers and a dirndl skirt. Dresses include trapeze, swing and tunic shapes.
In the men's range, merino and cotton knits come with shawl collars and draped hoods. Tailoring includes lightweight moleskin carrot-cut pleated trousers, while denim features bleach, grey and dark washes.
Prices will be in line with the Fullcircle mainline.