Denim brand G-Star Raw has announced further expansion in the UK market with the opening of five new stores.
New stores are due to open in London, Newcastle, Watford and Lakeside in the coming month, following the opening of a shop in Meadowhall shopping centre in Sheffield on 27 September.
The 2,500 sq ft space in Meadowhall is the first store to demonstrate the company’s new retail design concept which will be rolled out across each of the new locations. New features include an exhibition to help educate customers about the brand’s approach to sustainability and a service desk at the centre of the store made from recycled denim.
General manager of G-Star Raw in the UK, Mary Doumtsi, said: “We are really excited to bring the G-Star brand to Meadowhall. This is a really important market for us and the beginning of our retail expansion in the UK. We hope the Sheffield customer connects with our innovative and sustainable approach to denim.”