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G-Star takes action against Voi Jeans

Denim giant G-Star has begun legal proceedings against supplier Rhodi Group, owner of jeans brand Voi Jeans, accusing it of copying a number of its designs.

According to documents filed at the High Court this week, G-Star, which has 285 wholesale accounts and operates 20 franchise stores in the UK, is seeking damages and an injunction to prevent Voi Jeans from selling garments which it said infringe G-Star’s copyright and design, a claim Voi Jeans has denied.

In the documents, G-Star alleged that Voi Jeans copied of a number of its garments, including its Scuba 5620, Arc Pant and Elwood designs.

In a statement to Drapers, G-Star said: “As G-Star continues to innovate the world of denim with its raw cutting-edge designs, protecting the brand and its 21-year heritage remains a priority. G-Star continues to take a hard line against any brand that infringes the protected designs that helped to make the G-Star brand what it is today; authentic, raw and innovative.”

Voi Jeans managing director Asif Patel said: “It is not in the interest of Voi Jeans to conflict with any other brands. Due to our growing success it is understandable that other brands are going to be concerned about our growing stature.”

He added: “Our only objective is making fantastically fashionable product at extremely competitive prices for the increasingly fashion-conscious consumer.”

G-Star is the latest in a string of brands to launch legal proceedings claiming copyright infringement.

Earlier this year, women’s young fashion brand Lipsy reached an undisclosed settlement with supplier First Dragon and owner Wasabi Frog over claims that two of its dresses were copied. Young fashion chain All Saints also launched legal action against high street chain River Island and retail group Arcadia last year.

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