Dutch denim brand G-Star Raw is to open its sixth UK standalone store in October at Meadowhall shopping centre.
The 2,500 sq ft shop will sell the brand’s core collection including men’s and women’s jeans, tops, jackets, shoes and accessories.
The urban label is the 34th brand to join the Sheffield shopping centre following the £60m refurbishment completed by joint owner British Land in December 2017.
Emma McKeever, G-Star Raw’s head of marketing UK and Nordic, said: “G-Star Raw’s Meadowhall store will be a showcase of its latest store design concept and will have a strong focus on both men’s and women’s wear.”
The Meadowhall store is the first opening of five planned store openings by the end of the year.