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G Star unveils new sub brand at Bread & Butter

Dutch denim brand G Star has unveiled a new premium collection at Bread & Butter in Berlin today.

The collection, called Raw Essentials, was launched to buyers at the young fashion trade show and is priced 40% above the mainline G Star range.

Raw Essentials targets denim specialists and premium retailers and prices range from £50 to £205.

The collection features selvedge hand-finished tapered denim and a signature tapered silhouette on jeans.

Premium jersey, shirting, knitwear and outerwear also feature.


Readers' comments (1)

  • Will be very tough for G Star, up against so many really nice, 'proper' denim brands

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