The owner of brands including Gabicci, Joe Bloggs and Elizabeth Emanuel has fallen into administration, making all 60 employees redundant.
Jonathan Avery-Gee and Stephen Conn of insolvency practitioner CG & Co, have been appointed joint administrators of Hornby Street, Continental Shelf 128 and Wembley Menswear Company, which collectively traded as Juice Corporation.
Manchester-based Juice Corporation also owned brands Rawcraft, Loyalty & Faith and Juice. It was a licensee for Slazenger and Kangol clothing.
Juice Corporation had a turnover of £13m in its latest financial year.
The administrators have appointed Robson Kay as their agent to value and sell the assets.
David Kay, a director at Robson Kay, said the assets comprise stock with a retail value of about £7.5m, intellectual property rights and items such as office furniture, racking and forklift trucks.
The companies in administration also own several buildings, among them a warehouse, offices and showrooms, which can be included or excluded from any sale.