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Galvan opens first store ahead of US rollout

Eveningwear brand Galvan has opened its first store in Notting Hill, west London, ahead of expanding in the US.

The 600 sq ft combined store, showroom, workspace, showroom, archive and bridal atelier is at 8 Clarendon Cross.

The brand, which was established in 2014, plans to open a similar space in New York next summer and in Los Angeles in 2019.

Paul O’Regan, chief executive of Galvan, told Drapers the retail launch was a natural next step for the business: “The plan for phase one of the company was to work with the best wholesale partners in the world, fine tune our product, learn about our customer, grow our client base and build brand awareness. The next step is to have our own environment in which to fully experience the Galvan brand, and provide the location from which we can offer our full suite of client services.”

The US is Galvan’s biggest market and O’Regan said the business will continue to review its options for expansion in Europe, Asia, the Middle East and Australia.

In the Galvan Studio customers can buy current collection, pre-order from the next collection and place an order from the brand’s previous collections – an option that will be extended to online shoppers in 2018.

Galvan offers shoppers the option of ordering online for delivery by a sales assistant who can carry out a complimentary fitting in the customer’s home and take garments away for alteration.

Shoppers can request that the sales assistant brings additional sizes for the shopper and waits while they try on the garment at home.

Galvan also offers complimentary fitting at home with up to eight garments. Purchases will only be charged after the fitting. Complimentary fittings are also available in the store for any purchases. Retail prices range from £365 for a top to £1,700 for a velvet coat.

O’Regan said the breadth of delivery and fitting options is key to the brand’s ethos: “We put the customer at the very heart of everything we do. When we considered our service offering, we had the same approach, especially as eveningwear in particular requires a high-touch service, such as alterations or fittings. Women are usually buying an outfit for a special occasion, and the shopping experience should reflect that.”

Galvan has 70 wholesale stockists globally including Matchesfashion, Net-a-Porter, Harvey Nichols, Selfridges, The Shop at Bluebird, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Lane Crawford.

 

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