Gant has appointed a new creative director, global sales director, business unit director and chief marketing officer.
The brand has poached Brian Grevy, general manager of Adidas’s training unit, for the newly created role of chief marketing officer.
Grevy joined Adidas in 2004 as a category manager and moved into his current role in 2014. He will join Gant in June, leading product creation and marketing.
Luxottica’s managing director for northern Europe Patrik Söderström will join Gant in May as global sales director. He joined the sunglasses firm in 2008.
Grevy and Söderström will report into Gant chief executive Patrik Nilsson.
Meanwhile Gant has promoted Matthew Wood to the role of creative director. Wood was previously business unit director for Gant Diamond G, Gant Rugger and shirts. He joined the company a year ago.
Gunnar Hedendahl will replace Wood as business unit director. He joins Gant from premium Swedish brand Oscar Jacobsson, and has previously held roles at Tommy Hilfiger and J Lindeberg.
Wood and Hedendahl will report into Grevy.
Nilsson said: “With these four key players, we have taken a big step towards building a dream team. They all have impressive track records and are known as outstanding leaders. Together, with the already strong team at Gant, they will help us win the consumer and maximise our great potential.”