US lifestyle brand Gant is launching a heritage-inspired range for spring 08. The look, called Bold Varsity, is part of the brand's GNH collection, and is inspired by Ivy League university styles. It targets younger, more fashionable shoppers aged 20-plus and includes hoodies, sweats and knits, providing a more layered look. Styling is fitted, and many garments feature surface detail. The collection launches on July 9, with wholesale prices at £28 for shirts, £32 for hoodies and £35 to £37 for jeans.