Stefan Laban, senior vice president of strategic alliances for Gap, has joined the line-up of speakers at this year’s Drapers Fashion Forum in London on November 19.
In his talk, Laban will focus on how trends have accelerated globally in the last few years, how international pricing became more transparent and what that means for both customers and brands.
He will give examples of how Gap turned local insights into global merchandising strategies.
Michael Lockett, chief executive of FitFlop, will also join the panel debate on global customers, how they are alike and how they differ, and how brands and retailers can address the needs of shoppers in Latin America, Asia, Middle East and Africa.
His fellow panellists will be Zalando’s vice president of womenswear Dalbir Bains, HGA Group managing director Harveen Gill and Adyen UK country manager Myles Dawson.
Other speakers already confirmed for the one-day event, which takes place at 30 Euston Square, include Very Exclusive managing director Sarah Curran, House of Fraser chief executive Nigel Oddy, Boden deputy chairman and chief executive Julian Granville and Dune Group chairman Daniel Rubin.
A series of talks, Q&As, roundtables and on-stage interviews will cover topics such as Black Friday, multichannel retailing and how to create brand loyalty.