Michael Stanier, the former vice president and managing director of Gap’s UK retail and European franchise operations, is to join Adidas as director of retail.
Stanier, who has also held director level positions at Marks & Spencer and Timberland, will work across both the Adidas and Reebok brands.
Adidas has also promoted Roland Auschel to director of sales. Auschel was previously head of Adidas’ European, Middle Eastern and African operations.
Both Stanier and Auschel will report in to Erich Stamminger, president of Adidas and to Uli Becker, president of Reebok.