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Gap unveils autumn ad campaign

Gap has signed a range of actors and style leaders to front its autumn advertising campaign.

Liv Tyler, who is best known for her role in the Lord of The Rings films, is among the faces signed up for the Gap adverts.

Hugh Dancy, the British actor who starred in Black Hawk Down and also fronted a campaign for Burberry in 2004, is also featured in the new ads which showcase the first full collection under Gap's head of design Patrick Robinson.

Georgina Chapman, the designer for Marchesa, is also used.

The campaign is all shot in black and white and features a selection of Gap's iconic pieces such as the boyfriend cardigan, the leather jacket, the classic trench and the cord blazer.

Readers' comments (2)

  • Liv Tyler is beautiful but most of the people in this campaign i've never heard of so how it translates to the UK market will be interesting to see. And in the same week the euro design team and some of the marketing people go too... such is life.

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  • All faces are so 'in', because they are never really 'in'
    ....Gap still need to take a page from sister Banana's A08 range book and go a bit braver, yet bring core offer back to its roots, ie; easy but updated shapes that work in better fabrics (!!!) and fashion staple colours ...shouldn't take a European team to do that...

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