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Gareth Pugh and House of Holland to screen fashion films at LFW

Gareth Pugh, House of Holland and Jean-Pierre Braganza have been awarded funding from the British Fashion Council to create films to be presented at London Fashion Week.

The films will be shown at a breakfast screening open to the public inside the official fashion week catwalk tent at LFW.

Each season, Fashion Film sponsor River Island partners with a designer to produce a capsule collection. For autumn 15, the high street retailer is working with Jean-Pierre Braganza to create a film using Google Cardboard technology.

The Fashion Film project was launched in 2012 and has helped fund designers including Christopher Raeburn, Eudon Choi, Jonathan Saunders, Mary Katrantzou, Nicholas Kirkwood and Sibling to work with directors and producers such as Ellen Von Unwerth, Matt Lambert and Nick Knight.

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