Avant-garde designer Gareth Pugh is to show at womenswear fair Pitti W.
Pugh is to show as a guest designer. Other guest designers to have shown at Pitti W in previous seasons include Giles Deacon, Diane von Furstenberg, Giambattista Valli and Proenza Schouler.
Lapo Cianchi, communication and events director of Pitti Immagine, said the event approached Pugh because of his ambitious approach to showcasing collections - which in the past has included a video screening at Paris fashion week.
Cianchi said:”We had all the right reasons for inviting Gareth Pugh to Florence and Pitti, where there is plenty of space for fashion experiments which can dialogue with the city’s unique historical and artistic venues. We are very happy that Gareth Pugh responded to our invitation with such enthusiasm”.
Pugh added: “Pitti’s pioneering approach is very freeing and I am very excited to be part of the Pitti experience”.
Pitti W runs January 11 to 14.