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Genex Brands makes technical leap with new sportswear label

UK manufacturer and brand house Genex Brands is launching a sports and lifestyle brand called Field to Podium.

The brand, which will feature high-performance technical fabrics, will launch a small range with retailers in the spring, with a full range to follow.

Field to Podium will also donate 10% of the wholesale price to fund young sportsmen and women via a tie-up with charity SportsAid.

Details of the line are being finalised, but Field to Podium and Genex Brand managing director Alan Patching said it would encompass a range of price points and include performance clothing and more lifestyle-based product.

He said: “We are in talks with all the major sportswear retailers and independents, as well as supermarkets. Because of the vertically integrated structure and the scale of the company, we can offer product with high performance fabrics at competitive prices.

“Our other point of difference is that we will be actively supporting the development of young sporting talent.”

The ranges are being designed by Ffion Appleton, former senior designer for global football clothing for Nike Europe, Middle East and Africa.

Genex Brands is part of multinational conglomerate Sabanci Holding, which also owns polyester manufacturer Advansa. Advansa’s Coolmax and Thermolite yarns will be used in the Field to Podium product.

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