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George at Asda leapfrogs Primark on volume

George at Asda, the supermarket clothing brand, has overtaken value rival Primark to become Britain’s second-largest clothing retailer by volume according to reports.

According to The Times newspaper, the latest market share figures from TNS show that sales of George clothing rose by nearly 6% in the 24 weeks to the middle of September.

The increase meant that George’s market share by volume reached 9.5%, while Primark’s share dipped from 10% to 9.3%. Marks & Spencer remains at the top of the table.

Earlier this year, George managing director Anthony Thompson pledged to overtake Tesco as the UK’s biggest supermarket clothing retailer by the end of the year and to overtake Marks & Spencer for the top spot by volume in 2011.

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