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The price of up to 1,500 George at Asda products will be slashed as part of a £250 million price-cutting spree, with a 25%-off promotion taking place this weekend. The group said between 10% and 15% of the 10,000 products affected by the cuts would be in its George clothing line. The offer, which kicked off last weekend with 25% off some lines, will be staggered over the next few months.