Entrepreneur and serial brand creator George Davies opened his first GIVe store on London’s Regent Street today.
The store features white walls and black rails, with one size of each option on display.
The service-focused womenswear venture offers an in-store tailoring service and interactive digital screens telling customers what is in stock and what will arrive in stores over the coming weeks.
Seven other stores have been signed in London’s Bluewater, Liverpool One, James Street in Harrogate, Cribbs Causeway in Bristol, Market Square Kingston, Buchanan Street Glasgow and Meadowhall in Sheffield. It will also open 16 concessions in independent department stores including Beales and Arnotts in Dublin.
Three more undisclosed locations are under offer.
Property agency CB Richard Ellis acted for GIVe.
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