George Davies, the retail guru behind Next, George at Asda and Marks & Spencer’s Per Una sub-brand, is planning to launch his fourth fashion label next year.
Speaking to The Sunday Telegraph, George Davies, who resigned from his role as part-time chairman of Per Una last week, said he had plans for “big brand number four” which would target men and women over the age of 25.
The newspaper said that the range was most likely to be called George Davies and that Davies was likely to open eight flagship stores for the brand in the UK. The venture could launch as early as next year.
Davies is expected to support the flagship stores with a series of “three-day travelling shows”, which will be held in mid-sized provincial towns, where people can shop, drink, eat local food and order clothes for delivery to their homes the next day.
Davies said the events would take place in large space open locations such as racecourses and would have a “big customer service ethos” and would be tailored to local markets.
Davies told The Sunday Telegraph: “People say, because of the economy, it is not the time to do anything. But now is the time to do things…I’d like to have stores in the key cities - maybe eight incredible stores, the like of which has never been seen. A total surprise.”
Davies added: “I adore retail but, equally, if I go to the regions I do not want 150 stores. I will pitch [the shows] with a big customer service ethos.”
“I need to give myself personal research time. I’ve got to do the leg work. I strongly feel in the UK that all industries have become too centralised.”