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George Davies plots next venture

George Davies, the retail guru behind Next, George at Asda and Marks & Spencer’s Per Una sub-brand, is planning to launch his fourth fashion label next year.

Speaking to The Sunday Telegraph, George Davies, who resigned from his role as part-time chairman of Per Una last week, said he had plans for “big brand number four” which would target men and women over the age of 25.

The newspaper said that the range was most likely to be called George Davies and that Davies was likely to open eight flagship stores for the brand in the UK. The venture could launch as early as next year.

Davies is expected to support the flagship stores with a series of “three-day travelling shows”, which will be held in mid-sized provincial towns, where people can shop, drink, eat local food and order clothes for delivery to their homes the next day.

Davies said the events would take place in large space open locations such as racecourses and would have a “big customer service ethos” and would be tailored to local markets.

Davies told The Sunday Telegraph: “People say, because of the economy, it is not the time to do anything. But now is the time to do things…I’d like to have stores in the key cities - maybe eight incredible stores, the like of which has never been seen. A total surprise.”

Davies added: “I adore retail but, equally, if I go to the regions I do not want 150 stores. I will pitch [the shows] with a big customer service ethos.”

“I need to give myself personal research time. I’ve got to do the leg work. I strongly feel in the UK that all industries have become too centralised.”

Readers' comments (2)

  • I think it's great that George is thinking on a new project. He is absolutely right that now is just the time to challenge the doom & gloom scenario....provided, of course, that he has the unique 'offer' to support such optimism. Well, he's proved before that he has the midas touch, so why should this be any different! Good luck, George, can't wait to see what evolves. So nice to read something so positive!
    Geoff Smith, Retail Brand Marketing

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  • Thierry Bayle

    It is in a time of recession that there are oportunities to grasp. He has the talent and he will certainly be able to make his retail venture to be fresh and fun. A great shopping experience with a regular inflow of fresh goods.
    Franklin D. Roosevelt was saying
    the only limit to our realisation of tomorrow will be our doubts of today.

    Good luck to you and, yes, we need more more positive ideas and thoughts.

    Thierry Bayle Management One

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