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George Davies to focus on wholesale for GIVe

George Davies, the man behind Next, Per Una and George at Asda, has said he will turn womenswear chain GIVe in to a wholesale brand and is poised to launch kidswear chain FG4 in the UK.

According to reports, Davies, who set up womenswear chain GIVe over a year ago, said he would continue to develop and improve the GIVe business, after being forced to pump extra cash in to its parent company S’Porter and close some of his six stores.

GIVe will continue to be sold in independent department stores in the UK, however, the GIVe name is likely to disappear from the UK high street, as he will focus on wholesale rather than retail. A move into India is part of a plan to sell the brand overseas.

Davies is also thought to be set to open open up to three stores for his kidswear chain FG4 in the UK next March, in locations currently occupied by GIVe.

Davies set up FG4 in partnership with Saudi property and retail company Fawaz Alhokair Group earlier this year.

FG4 will launch in Saudi Arabia and Egypt at the start of next year and Davies has plans for up to 120 kidswear stores in the Middle East. The first store is due to open in Riyadh, Saudi Arabia, in January.

FG4 is set to fill the gap left by kidswear chain Adams, which had a large store chain with Fawaz Alhokair in the Middle East as well as a network of stores in the UK, but fell into administration last year.

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