Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

george_asda_re_sized

George has renewed focus on customers, says MD Nick Jones

George, Asda’s clothing and homewares brand, has been “refocused” to ensure all products are relevant for its target customer, its managing director, Nick Jones, told Drapers this week.