George at Asda has launched two Little Black Dress styles for £12 to help shoppers beat the credit crunch.
The dress went on sale in Asda stores today. The launch of the £12 style was prompted after Asda found that the average consumer would have no more than £50 to spend on eveningwear this winter.
George brand director Fiona Lambert said: "The LBD is timeless, rarely wavering in popularity since it bagan 80 years ago...Customers want classic lines that they can wear for longer and impulse buys are becoming a thing of the past as the nation moves further away from disposable fashion to something more durable."
Last weekend George said it had launched a £35 tuxedo based on the style worn by James Bond in the new Quantum of Solace film.