Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

George launches £12 Little Black Dress

George at Asda has launched two Little Black Dress styles for £12 to help shoppers beat the credit crunch.

The dress went on sale in Asda stores today. The launch of the £12 style was prompted after Asda found that the average consumer would have no more than £50 to spend on eveningwear this winter.

George brand director Fiona Lambert said: "The LBD is timeless, rarely wavering in popularity since it bagan 80 years ago...Customers want classic lines that they can wear for longer and impulse buys are becoming a thing of the past as the nation moves further away from disposable fashion to something more durable."

Last weekend George said it had launched a £35 tuxedo based on the style worn by James Bond in the new Quantum of Solace film.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.