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George launches post-surgery bra range

George at Asda has launched a post-surgery bra range developed with Breast Cancer Care ahead of Breast Cancer Awareness Month in October.

The Tickled Pink collection, available in store and online now, includes matching sets of post-surgery lingerie, sports bras and swimwear, which have been designed using feedback from women who have been diagnosed with breast cancer. Bras are front-fastening and retail from £6.

There are also 100% cotton headscarves in brightly coloured designs. George will donate 10% of sales to Asda’s Tickled Pink campaign.

“We listened to feedback from women diagnosed with breast cancer to design lingerie that exactly met their needs,” said Fiona Lambert, vice president of George and George Home.

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