Asda’s clothing range George outpaced the wider clothing market online over the supermarket’s fourth quarter, results published today revealed.
The grocer recorded like for like sales growth of 1% over the year to January 5, and a marginal 0.1% growth for the 14 weeks to the same date. Although no figure was given, parent company Walmart said it had grown gross profits over the quarter.
But Asda’s president and chief executive Andy Clarke selected George for particular praise, noting it was “our biggest online Christmas ever” for clothing. Total online sales grew 18.8%.
The business quoted Kantar Worldpanel figures showing that George outpaced the wider market to become the UK’s third largest clothing retailer by volume and value. George.com is now the fastest-growing online fashion retailer.
On the back of this, Asda has unveiled plans to roll out the standalone website George.com into 24 new territories as well launch a series of new franchises in the Middle East.
Clarke said: “We’re pleased with our results in a tough market. We continued to grow our sales while also investing in holding down the price of essentials, increasing access points to Asda’s value and putting money back in customers’ pockets when they need it the most.”