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George’s Nick Bailey exits for Hunkemoller

George at Asda’s senior director of international and sourcing, Nick Bailey, is exiting the firm after eight years to join European lingerie firm Hunkemoller as group distribution, planning and merchandising director.

Nick Bailey


Bailey joined George in 2008 as senior director central merchandise planning and supply and was made senior director of merchandising, menswear and kidswear in 2011 before being promoted to his current position in 2013.

Prior to working at George, Bailey was director of merchandising and business transformation at Gap and Banana Republic for two years and was head of merchandising Marks and Spencer for 11 years until 2006.

Drapers understands Flint Hyde Executive Search made the placement.

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