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Geox kicks off UK growth at Bluewater

Italian footwear brand Geox will kick-start its UK growth with a flagship store at Bluewater in Kent.

The label, which is sold in Selfridges and John Lewis as well as independents, is also scouting for other locations to create a chain of stores nationwide.

The 1,900 sq ft Bluewater store will open this summer and will sell men's, women's and kids' footwear. The company has appointed property agent Reid Rose Gregory to look for sites.

A spokeswoman for Geox said the brand had opened 13 stores in the US in the past three years, adding that expansion in the UK was planned at a similar rate.

"Our strategy in new territories is to develop the kidswear business first and then follow up with adult footwear. We are looking for UK stores of more than 1,000 sq ft because we have been widening our offer into casual, classic, sports and fashion styles."

Kids' styles will retail at between £35 and £50, with men's and women's footwear at £55 to £100. Kidswear makes up more than half of the UK wholesale business.

Geox, founded in 1995, has 517 stores globally and a turnover of about EUR612 million (£415m). It opened a store in London in 2004, but it closed in 2005.

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