Get The Label, the online designer discount retailer which is part of the JD Sports Group, has launched a Chinese website.
Getthelabel Chinese website
The company, which was formed in 2009, has customised its site to suit the tastes and shopping behaviour of Chinese customers to improve conversion rates and avoid unnecessary returns.
It includes an appropriate size guide for footwear, bespoke shopping cart features, a localised checkout process and limited-period offers. The launch has been supported by turnkey ecommerce company Azoya.
“Chinese consumers are well known for their love of Western products and recently we’ve seen increasing demand for discounted brands as shoppers become more discerning and look for value as well as quality,” said Don Zhao, cofounder of Azoya.
“China’s middle class – over 225 million people – is becoming more interested in health and fitness and developing a taste for activewear as everyday clothing too. As Get The Label’s mix of branded sports and fashion wear taps into this trend, it will be well positioned to establish itself in China.”