Former Graduate Fashion Week winner Kelly Shaw is using crowd funding to finance her spring 14 collection.
Shaw, who won the womenswear award in 2007, said that while orders were already coming in for next year, it had been “impossible” to secure funding from banks.
She said: “The push needs to be on the creative side of things rather than the commercial. If, like me, you are a new designer in the industry, you just can’t compete without a huge budget.It’s easy to see why so many people fail when they are just starting out.”
The former Drapers cover star has raised a third of her £4,800 funding target on Sponsume.com and has until June 26 to generate the remainder. Shaw said the money would go towards fabric lining, a first sample production, screen printing and a photo shoot.
Shaw’s spring 13 womenswear collection is currently stocked at etailer Young British Designers, with retail prices ranging from £160 to £450.