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Ghost resurrects wholesale range

Ghost will relaunch its wholesale collection at next week’s London Fashion Week, three years after the range was axed.

The relaunch collection will have lower prices points, ranging from £20 for a top to £80 for a long coat at wholesale, and will return the brand to its elegant, feminine roots.

Indies are likely to welcome the return of a Ghost wholesale collection. When it was axed in spring 07 by the brand’s then owner, retail entrepreneur Kevin Stanford, to focus on retail, its 300 stockists were left with a huge void to fill. The brand had consistently been a strong seller in the premium over-30s womenswear market for many indies.

Ghost brand director Heather Alexander said: “We have shed the boho look and pieces will be contemporary, easy to wear and feminine but with an urban twist. Dresses will retail at about £180, whereas the last Ghost collection saw dresses retail at £500.”

A significant proportion of the range will be devoted to dresses. Other key pieces include wrap-around cardigans and elegant parkas. There will also be a loungewear offer.

The collection will debut at the Exhibition at London Fashion Week, which runs from September 18 to 22.

Ghost was rescued from administration by Hawes & Curtis owner Touker Suleyman in October. It has 33 stores in the UK and a number of concessions.

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