Womenswear retailer Ghost is expanding its collection for autumn 13 with a range of new fabrics and styles.
The contemporary retailer has called the collection its “most diverse yet”, with more than 50% of it created using new materials. The collection retains Ghost’s signature shrink-dye crêpe and satin, but this will only make up 40% of the offer.
The autumn 13 range will be more trend led and will feature denim, knitwear and leather for the first time.
New styles will include coloured jeans, leather jackets and draped woolen cardigans.
Ghost owner Touker Suleyman said: “Before this collection Ghost was a small-time hobby for me. Now it’s time to expand the brand and take it international.”
Suleyman said the new look would appeal to a much wider audience than previously, with the inclusion of younger, more fashion-forward pieces.
The company has four standalone stores and is stocked in John Lewis. However, Suleyman said he planned to increase the number of standalone Ghost stores in the next year to around 10, and will also target international department stores as potential stockists prior to opening standalone stores abroad.