Ghost’s website has been updated to be mobile friendly, fully responsive and redesigned in line with the new, more contemporary direction of the premium womenswear brand.
For spring 15, the company has started wholesaling Ghost for the first time and currently has 15 bridal multibrand stores in the UK as stockists.
It is targeting 30 independent womenswear retailers for its dye-to-order range and a similar amount for its ready-to-wear and eveningwear in the UK and Ireland, as well as new accounts in the US and the Middle East. The average wholesale prices for the dye-to-order range is £85 and the main line is £125 with a 2.8 mark up.
Ghost’s new website been designed to closely reflect the look of Ghost’s flagship store on the King’s Road in London, which was reopened following a refurbishment on April 15.
The site also features exclusive content such as footage from behind the scenes at the spring 15 shoot in Mexico, articles from the team and guest contributors, as well as showcasing videos on Ghost’s dye-to-order process.
Touker Suleyman, chairman of Ghost and recently appointed Dragon’s Den panellist, said: “The modern design direction for Ghost is continued seamlessly onto a website which caters for a new generation of customers. It is only fitting that such a luxurious and etherial clothing label, which has been reinvented for modern women, should have a sleek and attractively-designed home online.
“We are already seeing fantastic results from the website redesign, with a remarkable increase in visits and sales online. We look forward to making this a content-rich destination for Ghost fans around the world.”
Ghost has another store in Westfield London, three outlets across England and concessions in John Lewis and House of Fraser.