Gieves & Hawkes chief creative officer Jason Basmajian has joined fellow Trinity-owned Italian fashion house Cerruti 1881 in the same role.
He is replaced by Kent & Curwen creative director Simon Spurr.
Basmajian replaces designer Aldo Maria Camillo, who left the brand in May, while a replacement for Spurr has not yet been appointed.
Hong Kong-based Trinity Limited is a member of the Fung Group and manages menswear brands Cerruti 1881, Kent & Curwen and Gieves & Hawkes, which are self-owned, and also operates D’Urban under a long-term licence in Greater China.
Trinity’s chief executive Richard Cohen said the move is part of a broader plan developed over the last year to realign its three leading brands.
Cohen said: “Simon made an immediate and lasting impact on our Kent & Curwen brand with his showing at London Collections Men for autumn 14. I look forward to him reprising this achievement with Gieves & Hawkes.”
“Simon’s appointment presents a significant opportunity to cement Gieves & Hawkes’ position as the epitome of modern British tailoring,” he added.
Gieves & Hawkes was founded in 1771 and has 102 stores worldwide. Basmajian joined the Savile Row men’s tailoring business in February 2013, when Ray Clacher was appointed as managing director. He previously spent six years at luxury Italian menswear label Brioni where he was artistic director and held roles at ST Dupont, Donna Karan and Calvin Klein.
He is credited with the year-long renovation of Gieves & Hawkes’ global flagship at 1 Savile Row alongside interior designer, which was completed in November last year.
Basmajian is moving to Cerruti to implement a new creative brief for the brand, which was first established as the House of Cerruti in 1881 in Biella, Italy, with a focus on high quality wool and luxury fabrics. In 1967, Nino Cerruti created Cerruti 1881 as a men’s ready-to-wear business, which today has 126 stores worldwide.