Savile Row tailor Gieves & Hawkes is launching a wholesale arm, more than a decade after its last venture into supplying.
The business opened its wholesale room at Gieves & Hawkes’ No 1 Savile Row address last week to offer “pre-launch walk-throughs”, and will start to sell the range in January for autumn 14.
Head of sales James Shepherd said the range comprised “exactly what you see in our retail stores and concessions”, including its premium British-made line – which carries three royal warrants, from the Queen, the Duke of Edinburgh and the Prince of Wales – as well as its European collection and an entry-level range. Wholesale prices have not been finalised, but retail prices for a two-piece suit from each of the lines are £2,800, £1,700 and £895 respectively.
As well as suits, the range includes casual items such as soft-shouldered jackets and casual shirts.
Shepherd said: “We have a very strategic wholesale map of where we want to be. We want to work with the correct partners from the outset – the right partners for a Savile Row label.”
Interest has so far come from retailers based on the Continent, Scandinavia, the Middle East, Japan, Australia and “the big American players like Saks Fifth Avenue and Bergdorf Goodman”, Shepherd said.
Gieves & Hawkes will also have a static presentation at London Collections: Men next year.
“We want it to be a global brand,” Shepherd added. “We have nine stores in the UK and 100 in China but we want to fill that gap with the right partners along the way.”
Founded in 1771, Gieves & Hawkes was acquired in 2012 in a deal worth £60m by conglomerate Trinity, part of Li & Fung Group, from a subsidiary of Hong Kongbased Wing Tai Properties.