Gieves & Hawkes has promoted Mark Frost to design director, replacing Simon Spurr, who took up the role five months ago.
Spurr replaced Jason Basmajian, who left to join fellow Trinity-owned Italian fashion house Cerruti 1881 in the same role in October last year.
Spurr was previously Kent & Curwen creative director. His next move is not yet known.
“The board are absolutely delighted that we made the right decision to promote Mark,” said Gieves & Hawkes executive director Ray Clacher.
“I have worked with Mark for over six years and while Jason Basmajian is rightfully getting all the applause for turning Gieves from a classic Savile Row tailor into a global men’s luxury lifestyle brand; Mark was his right hand man every step of the way.
“I hope that time will show that he is to Gieves what Christopher Bailey was to Tom Ford during his time at Gucci. Mark will make his name as a cutting edge menswear design chief, of that I have no doubt and to be home grown at Gieves makes me and my colleagues very proud.”
Frost’s first show will be London Collections Men in June.
Clacher, who was previously chief executive at Gieves & Hawkes, has become executive director at as he takes on a wider role as executive vice president of its owner Hong Kong-based Trinity Limited, a member of the Fung Group.
He will not be replaced as chief executive for the immediate future.
Trinity manages menswear brands Cerruti 1881, Kent & Curwen and Gieves & Hawkes, which are self-owned, and also operates D’Urban under a long-term licence in Greater China.
Men’s tailoring business Gieves & Hawkes was founded in 1771 and has 102 stores worldwide, including a global flagship at 1 Savile Row.