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Gieves & Hawkes returns to wholesale with 'top crust' retailers

Savile Row tailor Gieves & Hawkes has secured its first stockists after more than a decade out of the wholesale business.

Harrods will be the first to stock the range, opening a 400 sq ft Gieves & Hawkes wholesale space on the men’s tailoring floor on Monday (July 28). Bespoke and made-to-measure services will be on offer, as well as the off-the-peg autumn 14 collection.

Luxury retailer Matchesfashion.com has also ordered autumn 14 stock, which will be available on the site from mid-August.

Overseas, New York’s Bergdorf Goodman and Tokyo’s Isetan department stores have also picked up the autumn 14 collection.

Harvey Nichols’ new store in Baku, Azerbaijan – due to open later this summer – has also placed an order.

Mr Porter and Brown Thomas will be next to join the stockist list and have ordered the pre-spring 15 collection to be sold from mid-December.

Gieves & Hawkes opened its wholesale showroom at 1 Savile Row last December for buyer appointments and sold the range in January at London Collections: Men. Wholesale prices range from £37 for a shirt up to £1,018 for an off-the-peg wool suit with a 2.75 mark-up.

Head of sales James Shepherd told Drapers he was pleased with its wholesale efforts so far. “Our strategy has been to target the top crust of retailers,” he said. He said the brand is considering returning to LCM next season. “It’s been great for us, and the number of buyers there is increasing.”  

The company has eight stores in the UK and 100 in China. It was acquired by Trinity, part of Li & Fung Group, in 2012 in a deal worth £60m from a subsidiary of Hong Kong-based Wing Tai Properties.

Shepherd said a New York flagship and a Singapore store were “on the agenda” for 2015, and it is in talks to expand into the Middle East. However, Shepherd would not be drawn on locations.

“We’re not in any rush to open accounts and stores. We’re a 243-year old business, so the priority is on growing organically and keeping the brand working in the right partnerships,” he said.

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