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Gieves & Hawkes signs brand boss to lift Gieves collection

Savile Row tailor Gieves & Hawkes has signed former Moss Bros buyer Peter Sant to the newly created role of brand manager. Sant, who joins from shirt supplier Glenaden, has been drafted in to make the Gieves ready-to-wear range more commercial. The collection is sold in Harrods and Selfridges, as well as upmarket independents and in Gieves & Hawkes' own stores. The business has a total of 21 retail outlets in the UK.