Debenhams has confirmed Giles Deacon as the second name to launch an in-house womenswear range for autumn 15, joining Savannah Miller, who was announced last week.
The 26-piece Giles collection will be part of the Edition concept, which focuses on contemporary designers such as Preen, Todd Lynn and Abigail Ahern. Model Daisy Lowe will be the face of the line, which will be launched next week in five stores and online.
The collection takes inspiration from the 1960s and 70s with key pieces such as a fit and flare coat priced at £150, a bow print maxi dress at £110, a horse print trapeze dress at £60 and tux jacket and trouser at £99 and £50 respectively.
A further nine designs will be added to the range in time for Christmas trading.
Deacon said: “The woman who wears my clothes has a playful style and loves to dress up. She is fearless yet lighthearted and when she puts on a piece of clothing I want her to feel amazing as well as make heads turn.
“I feel like we have made a collection that is true to my signature style and I’m excited that we have been able to deliver a luxury look and feel at high-street prices.”
Group trading director Suzanne Harlow added: “Adding Giles to our stable of designers reinforces Debenhams’ credentials of working with cutting-edge design talent and offers our customer a vast amount of choice from classic through to modern styles.”
Deacon launched his first collection under the Giles name in 2004 and was named Best New Designer at the British Fashion Awards the same year. He started a collaboration with New Look in 2007 and designed a lingerie range for Ann Summers in 2014. He has worked for Bottega Veneta and Gucci.
The Designers at Debenhams portfolio accounts for 17% of the group’s total sales of £2.8bn and includes exclusive collections from Jasper Conran, Julien Macdonald, Jenny Packham, Jonathan Saunders and Matthew Williamson.