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Shubette, owner of the Gina Bacconi label, has launched younger and cheaper sub-brand Gina Bacconi Pink Label for spring 08. The eveningwear line targets customers aged between 16 and 30, with prices from £30 to £50 for a dress. Key pieces include mini puff-ball dresses, a sequinned multi-tiered style and short satin and chiffon dresses.