Broe said the brand’s casual footwear range would target existing Gio-Goi consumers who are largely buying into cup-sole trainers or vulcanised Converse-inspired styles. Retail prices will range from £35 to £55.
Broe said the range would target Gio-Goi’s existing clothing accounts and added that he was in talks with a specialist footwear chain to supply the product exclusively.
Broe, who has also worked at K-Swiss and Ellesse, has taken on a full-time freelance position with Gio-Goi. He said: “It is a fantastic brand. The most important thing is that the clothing and footwear look like one brand.”
The footwear collection will launch at streetwear show Bread & Butter Barcelona on January 16-18.