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Gio-Goi to relaunch under founders

Anthony and Christopher Donnelly are relaunching their menswear brand, Gio-Goi, for autumn 17.

The Donnelly brothers, who established the streetwear label in 1987, have bought it back from JD Sports Fashion for an undisclosed sum.

The 60-piece autumn 17 collection includes T-shirts, sweatshirts, tracksuits and puffa jackets and will launch in late summer. Retail prices will range from £25 for T-shirts to £190 for coats.

The brand has 50 multiples and 10 independent retailers lined up for its first season in its new guise.

It is opening a new head office at 25 Carnaby Street in London this week and a new website will launch at the end of February, stocking a small collection of limited edition exclusives. 

The Donnellys sold a minority stake in Gio-Goi to USC founder David Douglas in 2005 and a majority stake to Pentland Brands chairman Andy Rubin in 2008, before walking away from the label in 2012.

In 2013 Gio-Goi was bought out of administration by JD Sports for £3.5m. It has been sold in the sports retailer’s stores ever since.

A TV series about the brothers, co-written by Trainspotting author Irvine Welsh, is due to be released later this year.

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