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Giorgio Armani collaborates with Reebok International

Giorgio Armani and Reebok International have partnered to produce a cobranded collection.

The cobranded EA7 and Emporio Armani/Reebok collection will be available globally in Emporio Armani boutiques and select Reebok concept stores and retailers, according to reports.

The line includes clothing and trainers that mix style and innovative technology and the range made its debut in Milan at the Emporio Armani autumn 10 show lastweekend.

Giorgio Armani said: “Today, sportswear and activewear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy.”

Reebok International president Uli Becker said of the collaboration that it “offers a new perspective for the design-minded, fashion-conscious, active consumer”.

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