Italian luxury fashion house Giorgio Armani has made its first move into the Indochina region, with the opening of a new store in Vietnam.
The 215 sq-metre store is located at the shopping centre Vincom Center in Ho Chi Minh City and features a large screen showing images of the current collections.
The store, which connects onto the two-storey Emporio Armani Caffè, offers the Emporio Armani collections for men and women, ranging across formal and casual wear, sportswear and leather accessories.
Founder Giorgio Armani said the move is the right step for the fashion house, which has 609 stores in countries such as the UK, the US and Australia.
“I believe the young people there, especially in Ho Chi Minh City, are ready to embrace the fashionable look of the collection,” he said. “I love the energy of the place and feel that Emporio Armani will find a natural home there.”
Giorgio Armani last week posted a decline in both sales and profits for 2009.
Revenue was down 6% to €1.52bn (£1.27bn), down from sales of €1.62bn (£1.35bn) last year, with EBITDA plunging 28% to €218m (£181.7m), down from €303m (£252.4m) in 2008.