Young fashion brand Girls on Film will expand its swimwear line and add beachwear to the mix from spring 15.
The sister brand to Little Mistress introduced a basic 10-piece swimwear collection for spring 14, but the new 24-piece line will include cover-ups including kaftans, sheer maxi dresses and kimonos.
It soft launched its smaller swimwear collection for spring 14 via little-mistress.co.uk and Next. Mark Ashton, chief executive of Little Mistress Group, said the response had been “electric”. He added: “It sold out in 11 days. On the strength of that, we are building on this success and have developed more of a beachwear/lifestyle collection for spring 15.”
The brand hopes stockists of its main collection of separates, dresses and outerwear - such as Very, Asos.com, Dorothy Perkins, Bank and Lipsy - will take on the swim and beachwear range.
It will be available through little-mistress.co.uk from the end of January 2015 and is available to forward order now. Wholesale prices for bikinis range from £8-£12, swimsuits from £10-£12 and cover-ups from £10-£13.