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Glamorous opens US showroom to tie in with trade shows

Kacoo Fashion, the parent company for womenswear brands Glamorous and True Decadence, will open its first US showroom next month.

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The Manchester-based firm said it had invested in the 3,000 sq ft showroom, located on 7th Avenue in New York, because the US is an increasingly important market. 

The opening in February will coincide with US trade shows Magic in Las Vegas, running on 21-23 February, and Coterie in New York, which is on 27 February-1 March. Kacoo will exhibit at both shows.

In addition to the new showroom, Kacoo has appointed a new global head of sales to spearhead its UK and international wholesale development strategy.

Stephen McKenzie has joined from Bench, where he was vice president of US sales and head of wholesale for the UK for three years.

McKenzie was previously wholesale director at Joules for a year and head of wholesale UK at Bestseller for seven years.

Kacoo is the latest British fashion business to focus on expansion in the US, joining the likes of Boohoo and Missguided.

Paul Alger, director of international business development at UKFT, told Drapers the presidential inauguration would boost opportunities for UK brands in the US.

“We always see an upturn in the US after an election, regardless of who is voted in,” he pointed out. ”During the election campaign there tends to be a lot of uncertainty but once it is over we normally see a pick-up in trade.”

He said the weakness of sterling against the dollar would help, adding: “It will be interesting to see what Trump does by way of a UK-US trade deal.”

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